Monthly Archive for April, 2011


April Fool’s Roundup

April 2nd, 2011 | tags: Board Services
April 2, 2011 By Alexander Muse Leave a Comment

For those of you who are still wondering, the release of GreyScale yesterday was an April Fool’s joke. When we filed it under ‘April Fools’ I figured everyone would immediate realize it was actually an April Fool’s joke. But some folks didn’t realize we were joking. We got lots of calls and lots of email from folks who didn’t realize it was just a our standard April Fool’s hi-jinx. Why do we do it? Sometimes a team, especially one on a death march of coding like we are, needs a break. Earlier in the week we all dropped everything and started thinking about what to do for April Fool’s. It took us about two hours to come up with the idea, draw the pictures and draft the releases – two hours of much needed light hearted tomfoolery.

I just wanted to thank a few co-conspirators including Mark Cuban, Jeff Clavier, Dave McClure, David Cohen, Jay Adelson, Gabriella Draney and Aaron Patzer. Each allowed us to use their names as investors and help spread the word via Twitter, Facebook and their blogs. This was the first time we included third-parties in our prank. I also wanted to thank Sequioa and the team from Color for giving us the idea for GreyScale – we couldn’t have done it without you guys. Finally, if you are actually interested in developing GreyScale we are willing to transfer all of the IP as well as the $41 we collected in exchange for 2% of the new company (keep us posted). :)

Mark Cuban backs Alexander Muse in GraySale launch

April 1st, 2011 | tags: Board Services

Here is Alexander’s post on the new company. “I had mentioned on my Twitter account earlier this week that I had a big announcement planned for today. We are pleased to announce the launch of a new startup and an app called GreyScale as well as the associated angel finacing. The idea for GreyScale came to us when we saw the launch of Color the photo sharing app that only works when you are with your friends. We recognized three undeniable truths: 1. most of us dont look that great in color, 2. we are alone most of the time and 3. most of us want to keep our photos private. GreyScale is Color for the rest of us. With GreyScale you dont need to find a friend to take revealing color photos of one another, instead just pull out your iPhone or Android phone and start capturing greyscale photos and videos in your own personal album with 100% privacy guaranteed.

Of course we didnt just come up with this idea in a vacuum, instead we talked to some of the best and brightest minds in the Bay Area, Boulder and Dallas to make sure we were on the right track. As a direct result of those conversations we have put together an all-star cast of angel investors including Jeff Clavier, Mark Cuban, Dave McClure, David Cohen, Jay Adelson, Gabriella Draney and Aaron Patzer.

The first GreyScale pitch was to Jeff Clavier who has invested in startups like Truveo (acquired by AOL), MyBlogLog (acquired by Yahoo), Tapulous (acquired by Disney) and Milo (acquired by ebay). I think he liked what he heard because his response was, Let me have the banking coordinates. I knew I was on to something. The next investor I reached out to was Mark Cuban who had two words for me, Im in. I was getting a little cocky at this point, but despite that the next few pitches went equally as well. When I pitched the idea to Dave McClure who has invested in over 100 startups including Twilio and SlideShare he immediately indicated he was in. I had similar experiences with other investors like David Cohen of TechStars, Jay Adelson formerly of Digg, Gabriella Draney of TechWildcatters and Aaron Patzer CEO of Mint.com. Once we had a rockstar cast of angel investors we knew we had to move forward.

We figured it would only cost us $10-20 to build GreyScale, but there was so much investor demand we had to increase the round size to $41 and even afterward we had to turn some investors away.

Taking a page from Jack Dorseys playbook I have decided to divide my time between ShopSavvy and GreyScale and commit to give 200% to both endeavors.”